Cult clothes model Pangaia branches out with a brand new line of superfood bars


Pangaia Well being is launching as a means for the corporate to broaden its materials and product innovation into meals.

Cult clothing brand Pangaia branches out with a new line of superfood bars
[Photo: courtesy Pangaia]

Since launching three years in the past, Pangaia has created ink out of air pollution, vegan leather-based out of grapes, down jackets filled with wildflowers, and cloth made out of food waste. Alongside the best way, the clothes model has change into an influencer favourite, with its signature outsized tracksuit units seen throughout Instagram.

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Now, it’s increasing its lineup to incorporate merchandise you possibly can really eat, with the launch of Pangaia Well being.

[Photo: courtesy Pangaia]

The primary product is a superfood bar that the corporate claims is carbon-neutral and sustainably packaged. Its components embrace prickly pear, goji berry, sprouted crimson quinoa, and coconut. At present, the bars–which value $35 for a pack of seven–are bought by the corporate’s web site. Finally, Pangaia plans to broaden into extra meals classes.

Simply because the model’s clothes arm companions with completely different analysis amenities, Pangaia Well being works with scientists, farmers, nutritionists, and others within the culinary area to create their merchandise. The corporate partnered with packaging firm Tipa to make sure that the bar and its packaging are totally compostable.

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[Photo: courtesy Pangaia]

The corporate tapped former Simply Water CEO Ira Laufer to steer the enlargement into meals. Staying true to its high-tech roots, Pangaia Well being sweetened the bar with a know-how that will increase the focus of pure cane sugar at style receptors, which required much less sugar whereas not dropping any sweetness. “This Israeli firm is outstanding. They barely change the construction of their sugar crystals in order that it dissolves extra shortly in your mouth, so that you simply want much less of it,” Laufer says. “Sugar isn’t the issue, the over-consumption of sugar is . . . in order that’s what we have been attempting to resolve.” To make the bars, the corporate additionally used Metec fiber, which is made out of partially upcycled components from corn and legumes.

Pangaia isn’t the primary attire firm to spin off a meals vertical. Patagonia’s Patagonia Provisions, which sells meals grown by regenerative natural farming, has been round since 2012, debuting Wild Salmon Jerky earlier than increasing into choices like soup, espresso, and beer. Patagonia Provisions additionally sells merchandise from different corporations that meet its strict sustainability necessities.

“We wish individuals to see and to study in regards to the innovation we’re doing,” Laufer says. “There’s this old-school mind-set the place individuals could be nervous that others will use the identical suppliers, however we would like them to do to that. We wish individuals to study these new supplies just like the Tipa packaging or the Incredo sugar in order that the world will get higher at utilizing these supplies.”

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