Nick Knowles addresses THAT axing battle from DIY SOS and confirms it’s ‘sorted now’


‘We had a misunderstanding’: Nick Knowles addresses being axed from DIY SOS after battle over showing on a Shreddies cereal advert

  • The presenter was dropped from a particular of the present after starring in an advert for Shreddies, going towards the broadcaster’s tips 
  • Speaking on the state of affairs throughout an look on This Morning on Friday, Nick described the absence as a ‘misunderstanding’ 
  • The axing got here after 23 years on the present, as Nick missed out on the Kids in Want particular of DIY SOS
  • Regardless of taking part in the absence off as a ‘misunderstanding’, the presenter has beforehand admitted that he ‘regrets’ doing the advert marketing campaign
  • Nick performed a jobbing builder within the advert – a transfer stated to go towards the BBC’s ban on TV expertise trading-off their on-screen personas 

Nick Knowles, 59, has lastly spoken out over his absence from DIY SOS after a battle with the BBC over a cereal marketing campaign.

The presenter was dropped from a particular of the present after starring in an advert for Shreddies, going towards the broadcaster’s tips.

Speaking on the state of affairs throughout an look on This Morning on Friday, Nick described the absence as a ‘misunderstanding’, earlier than assuring that it’s ‘sorted now’.

Addressing it: Nick Knowles has addressed the axing conflict from DIY SOS and confirmed it is 'sorted now'

Addressing it: Nick Knowles has addressed the axing battle from DIY SOS and confirmed it’s ‘sorted now’

When quizzed by Alison Hammond and Dermot O’Leary on the daytime present, Nick replied: ‘It was a bit odd however I knew that it was just for the one present.

‘It was mainly a misunderstanding – we sorted all of it out – nevertheless it meant that I could not do this one present. 

‘Giving his stand-in, Rhod Gilbert, the seal of approval, Nick continued: ‘However then Rhod got here in and Rhod is such a stunning lad and he received emotionally concerned with the entire story so I assumed he did an amazing job.’

Awkward: The presenter was dropped from a special of the show after starring in an advert for the Shreddies, going against the broadcaster's guidelines (pictured on DIY SOS)

Awkward: The presenter was dropped from a particular of the present after starring in an advert for the Shreddies, going towards the broadcaster’s tips (pictured on DIY SOS)

Clearing it up: Talking on the situation during an appearance on This Morning on Friday, Nick described the absence as a 'misunderstanding', before assuring that it is 'sorted now'

Clearing it up: Speaking on the state of affairs throughout an look on This Morning on Friday, Nick described the absence as a ‘misunderstanding’, earlier than assuring that it’s ‘sorted now’

Nick moved on swiftly from the subject, as he went on to elucidate what filming was like throughout Covid-19.

The axing got here after 23 years on the present, as Nick missed out on the Kids in Want particular of DIY SOS.

Regardless of taking part in the absence off as a ‘misunderstanding’, the presenter has beforehand admitted that he ‘regrets’ doing the advert marketing campaign.

Back on screens:Nick played a jobbing builder in the advert - a move said to go against the BBC's ban on TV talent trading-off their on-screen personas

Again on screens:Nick performed a jobbing builder within the advert – a transfer stated to go towards the BBC’s ban on TV expertise trading-off their on-screen personas

One show: 'It was basically a misunderstanding - we sorted it all out - but it meant that I couldn't do that one show,' he explained

One present: ‘It was mainly a misunderstanding – we sorted all of it out – nevertheless it meant that I could not do this one present,’ he defined

Nick performed a jobbing builder within the advert – a transfer stated to go towards the BBC’s ban on TV expertise trading-off their on-screen personas.

He instructed The Sun of his determination to star within the advert: ‘, you have gotta earn and there was a interval through the pandemic the place exhibits simply weren’t being made. That work wasn’t there and I’ve received to offer for my household and a possibility got here up.

‘Clearly what I remorse is the confusion that arose round it. I actually wouldn’t have chosen to have upset the BBC or upset the programme in any method.’ 

Rules: Speaking about the incident, Nick admitted that while he regrets the 'confusion' he caused with the ad, he took the job to make money during the pandemic (pictured on DIY SOS)

Guidelines: Talking concerning the incident, Nick admitted that whereas he regrets the ‘confusion’ he brought on with the advert, he took the job to generate income through the pandemic (pictured on DIY SOS)

BBC coverage that Nick Knowles was suspected of falling foul of 

References to BBC Content material in Commercials

15.3.40: Commercials or promotions involving expertise shouldn’t imitate, recommend a reference or connection to or ‘go off’ BBC content material, for instance, by replicating any editorial components of a programme, comparable to characters, logos, titles, channel names or music or graphics related to the programme, or by utilizing or instantly imitating units or key venues, catchphrases or format factors from the content material.

Commercials shouldn’t replicate or ‘go off’ the function the expertise performs within the programme. There shouldn’t be use of multiple member of BBC expertise from the identical programme in any commercial for a non-BBC-related product. It’s unlikely to be acceptable for a number of members of expertise from completely different BBC programmes to look in the identical commercial.

The commercial shouldn’t deliver the BBC into disrepute. 

Commercial

Nick added that DIY SOS is ‘extra vital that only a job for me. I reside and breathe it and have finished for 23 years. It is actually, actually vital to me. ‘I am simply glad we had been all in a position to sit down and work a method by means of it.’

The BBC star confirmed in Might 2021 that he would not be sacked from DIY SOS over the advert with the company making a U-turn on their stance.

Nick instructed The Sun: ‘I have at all times stated that DIY SOS is greater than only a presenting job for me, it is a part of me.

‘It has my coronary heart and dealing for the BBC for over 22 years is one thing I’ve by no means taken without any consideration.

‘I’ll proceed filming new episodes of DIY SOS over the approaching months and might be again in your screens with the purple shirts subsequent 12 months.’

Followers of the presenter, who as soon as netted as a lot as £300,000 in a single 12 months from his BBC work, took to social media to defend the star on the time.

Popular: Knowles has hosted DIY SOS since 1999. The show, which is produced by the BBC, sees a team of builders and volunteers transform a person's home (Nick pictured with the DIY SOS team in 2008)

In style: Knowles has hosted DIY SOS since 1999. The present, which is produced by the BBC, sees a group of builders and volunteers remodel an individual’s dwelling (Nick pictured with the DIY SOS group in 2008) 

Some even branded the BBC as ‘inconsistent’ for coming down on Knowles whereas permitting Match of the Day host Gary Lineker to proceed promoting Walkers crisps. 

One Twitter person stated: ‘That is ridiculous. What is the distinction between Gary Lineker promoting Walkers Crisps? Very inconsistent coverage?’ 

‘I’ll proceed filming new episodes of DIY SOS over the approaching months and might be again in your screens with the purple shirts subsequent 12 months.’

Followers of the presenter, who as soon as netted as a lot as £300,000 in a single 12 months from his BBC work, took to social media to defend the star on the time.

Some even branded the BBC as ‘inconsistent’ for coming down on Knowles whereas permitting Match of the Day host Gary Lineker to proceed promoting Walkers crisps. 

One Twitter person stated: ‘That is ridiculous. What is the distinction between Gary Lineker promoting Walkers Crisps? Very inconsistent coverage?’ 

Shreddies haven’t revealed how a lot Knowles was paid for the add, however one skilled instructed MailOnline it might be within the area of £200,000.

Issues: Nick played a jobbing builder in the advert - a move said to go against the BBC's ban on TV talent trading-off their on-screen personas

Points: Nick performed a jobbing builder within the advert – a transfer stated to go towards the BBC’s ban on TV expertise trading-off their on-screen personas

Within the advert, Nick performs a builder who pours a bowl of the cereal into his hat, whereas calling himself ‘Nick get it finished Knowles’. 

However the BBC has strict guidelines for on-screen stars when participating in on-screen promoting, with one rule banning stars from imitating BBC merchandise.

Beneath the heading ‘References to BBC Content material in Commercials’, it says: ‘Commercials or promotions involving expertise shouldn’t imitate, recommend a reference or connection to or ‘go off’ BBC content material, for instance, by replicating any editorial components of a programme, comparable to characters, logos, titles, channel names or music or graphics related to the programme, or by utilizing or instantly imitating units or key venues, catchphrases or format factors from the content material.’

It additionally provides: ‘The BBC doesn’t search to put pointless or unreasonable restrictions on expertise, whether or not on-air expertise or different manufacturing expertise.

‘Nonetheless, promotional exercise, which incorporates industrial promoting and endorsements, should not danger damaging the integrity of the BBC content material they’re related to, or danger damaging the BBC’s fame typically. 

‘Nor ought to these actions undermine the private fame of the person.

‘Promotional work should not recommend BBC endorsement, compromise the BBC’s values, deliver the BBC into disrepute, or give the general public purpose to doubt the impartiality or integrity of BBC on-air expertise.’

The BBC has not revealed the sticking level over Nick’s advert. 

Earning: Shreddies have not revealed how much Knowles was paid for the add, but one expert told MailOnline it could be in the region of £200,000

 Incomes: Shreddies haven’t revealed how a lot Knowles was paid for the add, however one skilled instructed MailOnline it might be within the area of £200,000

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