Nick Knowles addresses THAT axing battle from DIY SOS and confirms it’s ‘sorted now’

Nick Knowles, 59, has lastly spoken out over his absence from DIY SOS after a battle with the BBC over a cereal marketing campaign.

The presenter was dropped from a particular of the present after starring in an advert for Shreddies, going towards the broadcaster’s tips.

Speaking on the state of affairs throughout an look on This Morning on Friday, Nick described the absence as a ‘misunderstanding’, earlier than assuring that it’s ‘sorted now’.

When quizzed by Alison Hammond and Dermot O’Leary on the daytime present, Nick replied: ‘It was a bit odd however I knew that it was just for the one present.

‘It was mainly a misunderstanding – we sorted all of it out – nevertheless it meant that I could not do this one present. 

‘Giving his stand-in, Rhod Gilbert, the seal of approval, Nick continued: ‘However then Rhod got here in and Rhod is such a stunning lad and he received emotionally concerned with the entire story so I assumed he did an amazing job.’

Nick moved on swiftly from the subject, as he went on to elucidate what filming was like throughout Covid-19.

The axing got here after 23 years on the present, as Nick missed out on the Kids in Want particular of DIY SOS.

Regardless of taking part in the absence off as a ‘misunderstanding’, the presenter has beforehand admitted that he ‘regrets’ doing the advert marketing campaign.

Nick performed a jobbing builder within the advert – a transfer stated to go towards the BBC’s ban on TV expertise trading-off their on-screen personas.

He instructed The Sun of his determination to star within the advert: ‘, you have gotta earn and there was a interval through the pandemic the place exhibits simply weren’t being made. That work wasn’t there and I’ve received to offer for my household and a possibility got here up.

‘Clearly what I remorse is the confusion that arose round it. I actually wouldn’t have chosen to have upset the BBC or upset the programme in any method.’ 

Nick added that DIY SOS is ‘extra vital that only a job for me. I reside and breathe it and have finished for 23 years. It is actually, actually vital to me. ‘I am simply glad we had been all in a position to sit down and work a method by means of it.’

The BBC star confirmed in Might 2021 that he would not be sacked from DIY SOS over the advert with the company making a U-turn on their stance.

Nick instructed The Sun: ‘I have at all times stated that DIY SOS is greater than only a presenting job for me, it is a part of me.

‘It has my coronary heart and dealing for the BBC for over 22 years is one thing I’ve by no means taken without any consideration.

‘I’ll proceed filming new episodes of DIY SOS over the approaching months and might be again in your screens with the purple shirts subsequent 12 months.’

Followers of the presenter, who as soon as netted as a lot as £300,000 in a single 12 months from his BBC work, took to social media to defend the star on the time.

Some even branded the BBC as ‘inconsistent’ for coming down on Knowles whereas permitting Match of the Day host Gary Lineker to proceed promoting Walkers crisps. 

One Twitter person stated: ‘That is ridiculous. What is the distinction between Gary Lineker promoting Walkers Crisps? Very inconsistent coverage?’ 

‘I’ll proceed filming new episodes of DIY SOS over the approaching months and might be again in your screens with the purple shirts subsequent 12 months.’

Followers of the presenter, who as soon as netted as a lot as £300,000 in a single 12 months from his BBC work, took to social media to defend the star on the time.

Some even branded the BBC as ‘inconsistent’ for coming down on Knowles whereas permitting Match of the Day host Gary Lineker to proceed promoting Walkers crisps. 

One Twitter person stated: ‘That is ridiculous. What is the distinction between Gary Lineker promoting Walkers Crisps? Very inconsistent coverage?’ 

Shreddies haven’t revealed how a lot Knowles was paid for the add, however one skilled instructed MailOnline it might be within the area of £200,000.

Within the advert, Nick performs a builder who pours a bowl of the cereal into his hat, whereas calling himself ‘Nick get it finished Knowles’. 

However the BBC has strict guidelines for on-screen stars when participating in on-screen promoting, with one rule banning stars from imitating BBC merchandise.

Beneath the heading ‘References to BBC Content material in Commercials’, it says: ‘Commercials or promotions involving expertise shouldn’t imitate, recommend a reference or connection to or ‘go off’ BBC content material, for instance, by replicating any editorial components of a programme, comparable to characters, logos, titles, channel names or music or graphics related to the programme, or by utilizing or instantly imitating units or key venues, catchphrases or format factors from the content material.’

It additionally provides: ‘The BBC doesn’t search to put pointless or unreasonable restrictions on expertise, whether or not on-air expertise or different manufacturing expertise.

‘Nonetheless, promotional exercise, which incorporates industrial promoting and endorsements, should not danger damaging the integrity of the BBC content material they’re related to, or danger damaging the BBC’s fame typically. 

‘Nor ought to these actions undermine the private fame of the person.

‘Promotional work should not recommend BBC endorsement, compromise the BBC’s values, deliver the BBC into disrepute, or give the general public purpose to doubt the impartiality or integrity of BBC on-air expertise.’

The BBC has not revealed the sticking level over Nick’s advert.